With great joy, we share that Don Gustavo M. de la Garza Ortega, president and founder of Grupo Vívaro, was honored this Saturday at EGADE with the Max Garza Recognition 2025 for his outstanding business career and commitment to the community.
This award, granted by Fundación AMA and Trasciende, together with institutions such as DIF San Pedro, Tec de Monterrey, and U-ERRE, celebrates the legacy of those who, through experience and passion, continue to transform their surroundings. And Don Gustavo is, without a doubt, a living example of that spirit.
Surrounded by family and friends, Don Gustavo shared in a heartfelt video the key moments that shaped his path — from the creation of Radio Beep to the growth of Vívaro into a company with international presence.
This tribute reminds us that talent, vision, and commitment have no age, and that the impact of a life dedicated to building, innovating, and serving can transcend generations.
At Vívaro, we proudly celebrate this recognition and thank Don Gustavo for inspiring us every day through his example.
