Monterrey, August 12, 2025 – Liga ACE Esports, the leading organization in the production and broadcasting of official esports leagues and events in Latin America, and part of Grupo Vívaro, announces a strategic alliance with 1190 Sports for the commercialization in South America of its main official competitions.
This collaboration will allow the leagues of Counter-Strike 2, Valorant, League of Legends, PUBG, and Rocket League, among others, produced by Liga ACE Esports, to expand their reach and strengthen their presence in one of the fastest-growing markets worldwide.
With a global audience estimated at 640.8 million esports fans in 2025 and more than 350 million players in Latin America, the alliance with 1190 Sports reinforces Liga ACE Esports’ mission to connect leading brands with young audiences — Millennials, Gen Z, and Gen Alpha — through authentic and high-impact experiences.
“This alliance marks a milestone in the history of esports in our region. As part of Grupo Vívaro, at Liga ACE Esports we continue to open paths and build bridges between major brands and the most relevant official leagues in Latin America. We are confident that, together with 1190 Sports, we will take this ecosystem to new levels of visibility, professionalism, and value for our audiences and business partners,” said Lionel Bentolila, Executive Group Director, Strategy and Alliances of Grupo Vívaro.
Liga ACE Esports tournaments stand out for offering live finals with the standards of the world’s major entertainment franchises, supported by state-of-the-art infrastructure that enables the distribution of multiple broadcasts and connects players, teams, and millions of online followers.
“In a world where technology is a common denominator across all industries, and especially in the content industry, we are excited to incorporate esports into the 1190 Sports portfolio through Liga ACE, a market-leading company. Esports is an innovative discipline that expands access to new, attractive, and growing digital audiences, in response to the increasing demand from brands,” said Juan Carlos Chamy, VP of Sponsorships and Advertising Sales at 1190 Sports.
This strategic alliance with 1190 Sports — a company recognized for its expertise in the management and commercialization of sports rights throughout the region — represents a firm step in Liga ACE Esports’ expansion strategy and its commitment to elevating the competitive video game ecosystem in the Americas.
About Liga ACE Esports
Liga ACE Esports is the leading esports organization in Latin America, specializing in the production and broadcasting of the most important leagues and events on the continent. It works with the world’s most influential publishers, such as Riot Games, Tencent, Ubisoft, Activision/Blizzard, and Microsoft Game Studios, operating competitions that reach tens of millions of fans each year. Part of Grupo Vívaro, a global leader in telecommunications and media, Liga ACE Esports offers unprecedented infrastructure and production quality in the region.
About 1190 Sports
1190 Sports is a global company dedicated to the management and commercialization of sports rights, working with leagues, federations, clubs, and brands to effectively connect with consumers and audiences. With a global presence and headquarters in Miami, it is part of the Fz Sports group.
