• The 3 Super Smash Brothers Ultimate tournaments sponsored by Hooters have garnered over 150,000 views on Twitch to date, generating nearly 8,000 social media interactions.
• Over 110 players on average have participated in the first three events.
Regular patrons of the Hooters restaurant located at 734 Avenida Universidad, Colonia Letrán Valle in Mexico City, not only enjoy a delicious meal but also have the opportunity to witness the series of tournaments called the "Hooters Ultimate Tournament"It's a fun competitive experience featuring the Nintendo video game, Super Smash Brothers Ultimate (SSBU), one of the most popular games globally.
Since the beginning of the year, Hooters, a restaurant chain established in Florida in 1983, had the idea of delving into the world of esports. To achieve this, they sought out the best team in organization, production, and esports broadcasting in Mexico and Latin America, Liga Ace Esports.
In this way, more than 110 players, on average, have participated in the three competitions organized so far. Each player aims to prove themselves as the best in this well-known video game and to secure a share of the 10,000 pesos in prizes distributed in each edition of this tournament.
The enormous potential of linking esports with brands not typically associated with video games is demonstrated in this successful experience with Hooters. In the first three editions of this competition, over 150,000 views have been reached on Twitch, generating nearly 8,000 interactions distributed across different social media platforms.
