By Julio Salinas
I've been a member of the Vívaro family for two months.
From outside the organization, little is known about the company. But what is known is very positive. For instance, it's starting to be known that Vívaro was Marcatel. And that Marcatel has been a resilient and visionary company. It did what none of its competitors could. It overcame uneven competitive conditions. It faced the incumbent. And it won.
It diversified in time, ventured into international markets, and became the first corporation to participate in the video game industry. And millions of fans have joined the esport experience through Vívaro.
I know this isn't news to anyone inside the company, but it is to many people outside.
Vívaro is not just a "survivor" that overcame adversities which caused the demise of others. It's much more than that. Vívaro is resilient, virtuously combining experience with youth. It's honorable, plays fair, manages its words and promises. It's an organization that speaks directly. It rubs shoulders with major players, being one itself. Its people are hardworking, talented, honest, and proactive.
All of that is worth telling. As we say in Mexico, we want to "cacaraquearlo", that is, to communicate it to all the stakeholder groups whom we'd be pleased to have close by.
I invite you to find a way to communicate what we do. We have a lot to boast about. And it's not out of arrogance, but because the market deserves to know who Vívaro is. In my opinion, the most solid.
