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VÍVARO, FROM “BEEPING” TO BUSINESS FIBER OPTIC PROVIDER
Before the internet and memes, people paid attention and had fun watching ads. “Mándame un beepazo” (roughly translated to “Beep me up”) was Biper’s slogan, a company that belonged to RadioBeep, later renamed Marcatel and now known as Vívero. It brought message reception technology to small devices before mobile phones.